Royal Wedding Coverage Anaylsis

Fini Royal Wed

sunshine analysis

SUNSHINE[1][1]

Evian Babies

EVIAN ADVERT-]

Cycle Magazine Analysis

ASA

How market researchers can find out about and target their audience

National Readership Survey (NRS) Social Grade
A - upper middle class
B - middle class
C1 - lower middle class
C2 - skilled working class
D - unskilled working class
E - lowest level of subsistence

This form of classification can be inaccurate, as some people are hard to classify. For example if you have divorced parents and one earns a lot more money than the other.



DemographicsLocation
Age
Gender
Ethnicity
Sexuality

Nationality
Education
Religion


This classification gives you a sense of what kind of people are involved in your target audience, with physical facts about them. 



Family Life Cycle
Singles
Newly Married Couple

Full Nest One - young married couple, youngest child under six

Full Nest Two - young married couple, youngest child six or over
Full Nest Three - older married couple, dependent children
Empty Nest One - older married couple, still working
Empty Nest Two - older married couple, retired
Solitary Survivor in Workforce - widower, still working
Solitary Survivor, Retired - widower, no longer working


This system is pretty dated, and there are lots of exceptions. for example, how would you classify someone with divorced parents?


Psychographics
Convergence has allowed us to take individual factors into accountPersonality
Values
Attitudes
Interests
Lifestyle


Now you can find out a lot more about your audience, and target them directly. For example, on facebook it picks up on keywords and there will be adverts presented to you that match these key words, therefore marketting things to people you know they are interested in or talk about. e.g. if somebody leaves a status on their profile saying "just bought a new car" they would find themselves being presented with adverts for mechanics or car parts etc.

Atonement Analysis

Genre
The genre is Period Drama. Genre is important, as it allows audiences to have certain expectations and it gives them an idea if it meets their interest. Genre conventions consist of certain types of: clothing, speech, setting, characters, and narrative events. As a Period Drama we expect to see big country houses, old fashioned clothing, narrative base around social class and often romance (which is all visible in Atonement). These conventions attract people who enjoy period dramas to Atonement.

Narrative
The narrative of a film is the series of elements which are organized in a way to make sense of a story. Atonement has a mainly linear structure, with non linear elements (flashbacks to past). Todorov's theory is also applicable to Atonement, as there is an equilibrium- things are ok and happy at the big country house before the war. Disruption is the rape of lola and false prosecution of the character Robbie. The recognition is when Breily realises what she has actually done wrong, The repair is her writing a book to atone for what she has done. The new equilibrium is that the book is published and she can rest knowing the story/truth has been revealed.

Representation
Representation is the way real life is constructed and presented in a media text. Audiences de construct texts according to their knowledge of the world presented to them and their own experience. Characters, issues, and locations are presented in different ways. Stereotypes are often used as shorthand to represent certain groups of people. Stereotypes are often criticized though, as they can cause labeling and offence. they are often accused of being generalized, superficial and easy to understand.The Audience translates is into something that makes sense to them. There are a lot of stereotypes in Atonement, for example Danny is a working class boy who serves the family. He is represented as foolish an powerless. However, some characters do break the stereotypes you would expect in a period drama, like Cecilia. Generally, in period dramas women are very passive, however Cecilia has a very strong personality and is quite dominant.

Audience